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Overnight ratings in South Africa

18/7/2006 - South Africa

As of the 18th July 2006, South African TV ratings clients will have access to official overnight ratings, following the completion of the parallel run.

The overnight service offers clients not only the minute by minute, individual by individual viewing data but also access of the full overnight programmes, breaks and spot databases.

The focus now is to expand the national panel but including HHs from the rural areas. This phase will initially see 200 rural HHs being included in the overnight reporting panel.

No fixed date has yet been set as to when these rural HHs are to be included in the currency data, although this is foreseen for 1H07.

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