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12th Annual AGB Nielsen Media Research Workshop in Shanghai

22/6/2007 - China

AGB Nielsen Media Research brought their Annual Workshop to Shanghai, marking the first time that the conference has been held in Asia. The event reflected the increasingly global scope of AGB Nielsen Media Research’s investment activities as well as the company’s commitment to providing China with superior television audience measurement (TAM) services. The annual Workshop attracted some 350 delegates, and included an interactive program that discussed the future of television in China.

Over the last two years, more than two hundred delegates have attended this workshop, representing more than thirty five countries around the world. One third of the attending delegates have been key clients and decision makers in markets where AGB Nielsen Media Research already operates, while the remaining attendees have consisted of senior management from the AGB Nielsen Media Research Group.  This year, as the conference was held in Shanghai, many of the attendees were industry leaders and customers from China. This included Chinese TV station leaders, directors from the Shanghai Radio, Film & Television Bureau, and the Shanghai Municipal Information Office.
 “The Annual Workshop is a great mechanism for providing delegates with a unique platform to share ideas and experiences related to TAM and to receive the latest updates on media issues from around the world, as well as recent developments in the AGB Nielsen Media Research proprietary TAM system” said Dr. Alberto Colussi, the chairman of the Management Board for AGB Nielsen Media Research. “Moreover, the presence at the conference of the CEO’s of WPP and Nielsen, confirms the commitment of the two shareholders of our Group to establish a state of the art Television audience measurement System in China.

The Annual Workshop included keynote speeches from Chinese and global business leaders as well as prominent government officials. In addition, participants attended demonstration sessions where they had the opportunity to learn more about AGB Nielsen Media Research’s products and services, including Arianna, Telepad and Unitam.

Notable speakers at the workshop included Sir Martin Sorrell the CEO of WPP; David Calhoun the CEO of The Nielsen Company.  Also, specialists in the field of media research and strategic planning - Giovanni Fabris of McDonalds; Saul Berman of IBM Consulting and Hugh Johnson of UK’s Channel 4.
“AGB Nielsen Media Research’s television audience measurement services allow users to achieve increased profits through detailed and actionable analysis of target audiences. Additionally, the data offers advertisers and advertising agencies a comprehensive understanding of the habits of audiences within the diverse Chinese market,” said Linda Chang, managing director of AGB Nielsen Media Research China. “These insights allow for informed investment – rather than blind decisions.”


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