Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits. The range of our services has been broadening continuously. Besides the viewing data, we provide TV ad-spend data and software for media analysis, planning and campaign post evaluation.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
26/5/2011 - Hungary
Budapest, Hungary – May 2011 -- The Nielsen Company’s (NYSE: NLSN) Nielsen Television Audience Measurement Hungary has received both ISO 20252, ISO 9001 and PPT (Society of Hungarian Professional Market Research Agencies) certification for Electronic Audience Measurement.