The Panel  Establishment Survey  The Peoplemeter  Polling  Pollux  TV Events  Analysis Software


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The Seven Steps of the Nielsen`s Company Television Audience Measurement (TAM) system guarantee the production of reliable, independent and transparent television audience measurement data in every operating company in the Group.

Nielsen TV Audience Measurement is dedicated to serving the market with a complete "system" from the target population study to the analysis of the retrieved TAM data.


The TAM System Establishment Survey The Panel The Peoplemeters Polling Pollux TV Events Analysis software