Introduction

Nielsen Audience Measurement (Taiwan) has been providing television audience measurement (TAM) data in Taiwan since 1994. We set the industry currency standard based on a panel of 1800+ TV households (or 6500+ individuals) distributed across the country.

Nielsen Audience Measurement (Taiwan) uses peoplemeter technology for data collection. Peoplemeter provides daily analysis of TV program and commercial performance on both terrestrial and cable stations, measuring second-by-second and offering minute-by-minute ratings.

Nielsen Audience Measurement (Taiwan)ís TAM Service provides a guideline for advertisers and media agencies in planning TV campaigns and evaluating commercial activities and performance.

For broadcasters, Nielsen Audience Measurement (Taiwan)ís TAM service is a tool for marketing their advertising capabilities, as well as a way to understand audiences, their program preferences and to establish the commercial rate card.